WHEN ADS WORK - JOHN PHILIP JONES

The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ... Learn More...

Uncover detailed knowledge about When Ads Work by John Philip Jones. Celebrated as a Business cornerstone, this book continues to captivate audiences. We provide structured metadata encompassing author information, publication records, thematic tags, genre categories, and cover art — all curated and stored safely for your benefit.

Discover comprehensive information about When Ads Work by John Philip Jones. Renowned as a Business classic, this work continues to inspire readers worldwide.Our platform provides structured metadata including author background, publication records, subject categories, genre tags, cover images, and more — all carefully curated and securely stored for easy access.

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